How Lego Beat Barbie and Monopoly - WSJ
Kidscreen » Archive » Cracking co-branding: The benefits and risks for entertainment licensing
The LEGO Group and Nintendo partner to take legendary brick-building to a new level | Business Wire
What It Takes to Build a Killer Brand in 2018 and Beyond | Inc.com
5 grandes ejemplos de co-branding que debes conocer
Why Lego became the Apple of toys and why I filled my ceiling with untouched Lego sets - The Dualarity
The Dangers of Co-Branding: Lego to End Partnership with Shell
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
LEGO | History & Facts | Britannica
![Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT](https://brickarchitect.com/wp-content/uploads/2020/09/LEGO-adidas-ZX8000_4-620x466.jpg "Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT")
Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT
Lego constructs its growth strategy in Asia | Marketing | Campaign Asia
Lego and Adidas' Superstar sneaker is a first of its kind | British GQ
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
LEGO, ou la passion du licensing et du cobranding - Le Monde Change
What's the deal with all these LEGO brand collaborations? - Jay's Brick Blog
What's the deal with all these LEGO brand collaborations? - Jay's Brick Blog
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
The Dangers of Co-Branding: Lego to End Partnership with Shell
Brand Identity & Experience
Lego Final Audit Book
Custom LEGO Kits - Corporate Gifts – Brick Loot
Lego - Wikipedia
Lego's plans for future brand experiences will include digital elements
LEGO's Co-creation- Profit and Innovation around the brick box
The Dangers of Co-Branding: Lego to End Partnership with Shell
